"Father-sharing", a mini interactive program on WeChat platform, recently went viral on social media.
Although the name suggests it is taking the sharing business to a whole new level, the program is just a promotion campaign by the Guangdong-based furniture maker Oppein.
Similar to a ride-hailing app, the mini program shows different kinds of "fathers" - businessmen, athletes, etc. Users can choose their favorite one, just like they select a car. Once the selection is done, a video pops up to explain what exactly is "father-sharing".
The over 5-minute video focuses on the important role fathers play in raising a child. Most dads are busy with their work and it's hard for them to spend time with their children, and that is where the idea of "father-sharing" business took shape. At the end of the film, the protagonist, a "shared father", decides to quit his job because he believes family matters, and it cannot be replaced.